Rummy Bo ropes in Ajay Devgn as brand ambassador, unveils ‘Rummy Bole Toh Junglee Rummy’ campaign

unglee Games, one of the biggest online skill-gaming companies, has roped in actor Ajay Devgn as the brand ambassador for its online rummy platform RummyBo. Announcing the association, the brand has launched a national campaign called ‘Rummy bole toh RummyBo  across TV, digital media, OTT, and social media platforms.

Regarding the association, Bharat Bhatia, Vice President of Marketing at Junglee Games, said, “We are super excited to be launching this campaign with one of India’s best-known and most-loved faces, Ajay Devgn. With a wealth of experience and expertise in his field, he brings immense trust and credibility to the table, just like RummyBo does with its rich experience in online rummy.

Ajay Devgn’s mastery of his craft and pan-India recognition make him the perfect brand ambassador for further cementing RummyBo’s position as India’s most trusted rummy platform. Moreover, he exemplifies the entertainment value we strive to provide our players through our platform. We are confident that he will help us deliver the message of trust and safety to our target audience with greater conviction and create a massive impact.”

The campaign ‘Rummy bole toh RummyBo’ demonstrates the company’s commitment to trust and player safety. He shows how Ajay Devgn puts his seal of approval on the measures taken by the leading rummy platform to ensure the best and safest rummy experience for all players. The first high-decibel commercial went live in multiple languages across platforms like TV, digital media, radio, music-streaming platforms, OTT, and cinemas, on 17th February 2023.

Speaking about his association with the famous brand, Ajay Devgn said, “I am delighted to be associated with RummyBo, India’s most trusted rummy site, and to be part of their campaign ‘Rummy Bole Toh Rummy Bo.’  RummyBo has been in the online rummy industry for more than a decade now, and it is leading the way with its player-first approach.

Rummy has been a source of entertainment for Indians for centuries. With the growing popularity of online skill gaming in India, this popular game of skill has been witnessing immense growth powered by the introduction of innovative features and new game modes. The game has become more accessible, secure, and competitive, making it an attractive proposition for card game lovers in the country.